GLOSSARY

Helpful web design, WordPress, and marketing terms.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

B

Bounce Rate

The percentage of visitors to a particular website who navigate away from the site after viewing only one page. So if a bounce rate is 51%, that means more than half the users leave after vising one page; therefore, a lower bounce-rate is better. 

Browser Cache

Your browser’s ability to save some website files, so that they can load more quickly when you revisit a site.

Learn how to clear your browser cache.

C

Click Through Rate (CTR)

The percentage of people visiting a web page who access a hypertext link to a particular advertisement.

S

Schema Markup

Code that helps search engines better understand your website content & display more dynamic search results.

Getting Started with Schema Markup

SEO

Search Engine Optimization; the art & science of maximizing your organic traffic potential. The processes of being found more easily by search engines like Google, Yahoo, and Bing.

Why Invest in SEO