“If you build it, they will come.” When I first opened Dahl House Designs back in 2015, this is the approach I took with my own website. I thought as long as it was out there, that my audience would find it… and yet, not much happened. I kept the lights on through referrals, but I saw no organic growth.
Since then, I’ve learned that “sit back & watch the traffic flood in” approach doesn’t work. In fact, it is a pretty terrible business plan. When you’ve invested considerable time, energy & finances into a website, you need it to perform; an SEO strategy is going to be your best return on investment.
Understanding Organic Growth
I use a search engine every day, and I bet you do too; We live in a world where answers are just a Google click away. A search engine’s job is to understand a user’s question or query and provide the best/most relevant results.
When a user comes to your website through a search engine, like Google, Yahoo or Bing, it is said that they are coming “organically.” That is, they aren’t looking for your business specifically, but rather, the search engine tells them your website has the answers they are looking for.
Organic traffic = users coming to your site from search engines
What is SEO?
Search Engine Optimization, or SEO, is the process of maximizing your organic traffic potential. In other words, it is making strategic changes to your website that will help search engines connect you to the right audience.
Why SEO is a Great Investment
SEO brings some unique advantages you won’t find with other marketing strategies:
Organic traffic expands your market reach. By sending the right audience your way, search engines are a great source for new business & revenue potential.
It increases your brand visibility. Small business, especially, can benefit from good SEO. Showing up in search results get your name on people’s radar.
It pays off year after year. Many marketing strategies yield immediate results, but those efforts tend to be short-term. Good SEO helps build your online reputation, and you can reap the benefits of that for years to come.